WILLIAM
HENSON
creative marketer &
local business advocate
PROFESSIONAL XP
Over the past decade, I’ve developed a unique blend of entrepreneurial grit and high-level strategy; running my own business, freelancing across a range of industries, and leading social media campaigns at top-tier agencies like Dentsu and Merkle.
This has given me the chance to collaborate with businesses of all sizes—from neighborhood shops to major brands like:
Sage Accounting Software
Savers Thrift Store
Ashley Furniture
Eyemart Express
Butoni Pasta
Delta Dental
Chromadex
YOMASSAGE
CREATIVE XP
WildYam Creative - my personal creative brand, reflects my eclectic spirit and artistic passion.
Named after a childhood friend's play on my real name, WildYam stands for creativity that breaks convention.
My creative work has supported brands by infusing campaigns with memorable art, photography, design, and storytelling. Resulting in truly standout marketing.
While my personal art is raw, unpolished, and expressive, my design work is precise and carefully crafted with marketability and clarity in mind.
CREATIVE WORK
LOGO DESIGN
LOCAL-SPOTLIGHT
MORE ABOUT ME
Core Competencies
Marketing Strategy
Lead Generation & Client Retention Funnels
Email & Text Automation Sequences
Advanced Customer Journey Mapping
Rebooking Strategies
Brand Naming, Positioning, and Offer Development
Local SEO (Google My Business, keyword optimization, schema markup)
Technical SEO (site speed, mobile responsiveness, code cleanup)
UX/UI Design for CRMs, Websites, and Community Platforms Curriculum & Course Creation (digital and in-person)
Digital Advertising (Google, Facebook, LinkedIn, TikTok, Pinterest, Snapchat)
CRM Setup, Management & Training
Ecommerce Marketing & Strategy
Logo Design, Branding Kits, and Visual Identities
Content Creation (blogs, long-form, website copy, social media)
HTML & CSS Development
Subscription & Membership Monetization Strategies
Standard Operating Procedures (SOPs)
Training Guides, and Process Optimization
SharePoint Hub Design for internal team efficiency
Professional Highlights
Created high-performing client acquisition funnels for massage therapy, education, and spa industries, using tailored offers, email and text automations, and strategic retargeting for maximum ROI.
Developed and implemented a successful subscription membership model within my massage business, providing predictable revenue streams and higher client retention.
Completely overhauled client enrollment funnels for adult education providers, including CRM setup, funnel sequences, lead tracking, and automated follow-ups from initial interest to completed application.
Established and moderated a 3,000+ member Facebook community for massage therapists, driving community engagement and industry collaboration.
Built comprehensive courses and trainings, providing detailed templates and actionable frameworks (e.g., website copy, ad error solutions, client onboarding templates).
Streamlined client and internal workflows with SharePoint hub sites, reducing errors, increasing efficiency, and improving team productivity.
Provided actionable, practical business courses rooted in real-world experience for massage therapy students at the Birmingham School of Massage.
Successfully branded, named, and positioned my own massage business ("Alternative Pain Management") to resonate specifically with my ideal client base.
Certifications
Google Search
Meta Media Buying Specialist
LinkedIn Campaign Manager Certified
Tools & Platforms
Ads Managers:
Bing
TikTok
Snapchat
Creative Tools:
Canva
Adobe Rush
Microsoft Clipchamp
Content Tools:
Google Workspace
Microsoft Office 365 Suite
AI & Generative Tools:
ChatGPT
Claude (Anthropic)
Microsoft Copilot
Midjourney (Image Generation)
Sora (Video Generation)
Website Builders & eCommerce:
DNS Management
WordPress
Shopify
Wix
Theres honestly alot more I could add here, but I think you get the idea.